The willingness for fine art buyers to purchase art remotely seems to have increased, according to a recent report. More galleries and auction houses are using online platforms to sell, and more people seem to be happy to part with their money using websites and apps.
The report lists seven barriers, the most important one being the lack of physical inspection of the artwork. With high resolution graphics and 3D renders becoming more widely available, the risk of the artwork looking different to the online image is reducing. Other retailers were quick to offer cheap and hassle free return policies – will the art world follow suit?
The link to the full report is here.